Introduction
March is one of the biggest months on Hololive’s calendar, with both Hololive Fes and Hololive Expo taking place at the beginning of the month. Unsurprisingly, this led to a major boost in performance metrics across the board. Total views across all Hololive talents increased by over 24 million, while Super Chat revenue jumped by 30 million JPY (approx. $21,000).
However, the month wasn’t without its sadder moments. Two graduation announcements, Murasaki Shion and Nanashi Mumei are both set to graduate next month. On top of that, Hiodoshi Ao announced a hiatus due to health concerns. We wish her a smooth and speedy recovery.
With all that in mind, let’s take a closer look at how Hololive performed this month through the lens of data analytics.
Top Performers
Looking at the Supa/View Matrix, we can see some familiar trends from last month. Suisei and Marine continue to lead the pack in terms of total views, but both had relatively average performances when it came to Super Chat revenue. Suisei only received Super Chats on her 7th anniversary stream, which was a heartfelt event where she helped make some dreams come true for her biggest fans. That stream alone brought in over 1,800,000 JPY (~$12,000).
The anniversary celebration was followed by the release of a new music video, “Caramel Pain”, which has already surpassed 4.4 million views on YouTube.
In my opinion, this MV raises the bar not only for Suisei but for Hololive as a whole. With a phenomenal start to the year behind her, Suisei continues to deliver brilliance and has undoubtedly solidified her place as the jewel in the crown that is Hololive
Elsewhere, Shion absolutely dominated the Super Chat charts, bringing in an incredible 8,392,799 JPY (~$58,000) for March. The spike in support followed the announcement of her upcoming graduation, as fans came together to show their love and appreciation.
Shion nearly doubled the revenue of last month’s top performer in this category (Noel), which shows just how impactful and beloved she is.
Throughout March, Shion delivered a strong variety of content, including lengthy playthroughs of the latest Monster Hunter game and collaborations with talents like Pekora. As we move into April, we can expect more collabs and celebration streams in the lead-up to her graduation. I’ll be dedicating more space next month to cover her final moments with Hololive—and I also plan to publish a full article reflecting on Shion’s legacy and wishing her the very best.
Koyori was another standout performer this month, pulling in 14 million views and generating over 7,000,000 JPY (~$48,000) in Super Chat revenue.
Known for her relentless energy and streaming frequency, Koyori consistently ranks high across most metrics. While her total views actually decreased slightly from last month by around 361,000, she saw a significant jump in Super Chats—largely thanks to her Birthday celebration and 3D live, which together brought in over 3,500,000 JPY (~$24,000).
These kinds of events continue to show how impactful milestone content can be in boosting both engagement and revenue.
Hololive Fest
Hololive Festival takes place every March, drawing fans from around the world who make the pilgrimage to Tokyo. While it’s difficult to precisely measure how Holo Fes impacts overall engagement across the Hololive ecosystem, there’s no doubt that it creates opportunities for high-impact content. For example, Kanata hosted a stream following the event that generated over 1,422,157 JPY (~$9,772) in Super Chats.
While concerts like Holo Fes contribute significantly to Cover Corp’s revenue, their true value goes beyond the numbers—they serve as massive brand-building moments. Holo Fes gives fans the chance to come together and celebrate the talents they love in a shared space, while Holo Expo strengthens Cover’s business relationships and visibility across the industry. This year’s Day 1 Expo Stage livestream alone pulled in over 1.6 million views, highlighting just how massive the reach and excitement around these events really is.
Generosity Scale
The Generosity Scale measures how much Super Chat revenue a talent earns per view—calculated in JPY. It’s a useful way to gauge which fanbases are among the most financially supportive. Of course, sending money doesn’t make someone more or less of a fan, but it can offer insight into fan behaviour and how different communities choose to show their support.
Ouro Kronii tops the chart this month with the most generous fanbase, earning 1.2 JPY per view across 1.5 million total views. Shion and Zeta follow closely behind with generosity ratings of 1.08 and 1.05 respectively.
That said, it’s worth noting that measuring “generosity” isn’t straightforward. Talents stream different types of content—some focus on music videos, which can inflate view counts and affect this metric. A potentially more balanced approach might be comparing Super Chat revenue to hours streamed, but currently, it’s tricky to gather accurate stream time data for every talent on a monthly basis. Still, expect me to revisit and refine the Generosity formula in future reports as I find better ways to represent these behaviours more fairly and accurately.
Super Chat income
Looking at Super Chat income, it’s almost an entirely new cast in the top 10 this month, with Koyori being the only talent to retain her spot from last month. Interestingly, February’s top Super Chatted talent, Noel, has dropped all the way down to 21st, showing just how dynamic and rotating the spotlight is when it comes to Super Chat performance—every talent gets their moment.
Of course, it’s hard to ignore that Shion’s domination of the Super Chat rankings is largely due to her graduation announcement. In contrast, Nanashi Mumei, who also announced her graduation this month, ranked just 55th—though it’s worth noting her announcement came very late in March, so we’ll likely see the impact more clearly in April’s data. This also highlights a broader trend: Japanese fans tend to be far more Super Chat-heavy than overseas audiences. In fact, IRyS is the only non-Hololive Japan member to make it into the top 10 this month.
Much like last month, birthdays continue to be a major driver of Super Chat spikes. Nene, Miko, IRyS, Anya Melfissa, and Koyori all celebrated birthdays in March and subsequently saw strong Super Chat returns. While Kronii and Suisei also had birthdays, they didn’t crack the top 10—showing that while birthdays often help, they aren’t always guaranteed boosts.
Looking ahead to April, expect to see names like Bijou, Kanata, and Mori Calliope climb into the Super Chat top 10 thanks to birthday celebrations. However, it’s likely Shion will lead again, as graduation streams tend to bring in large amounts of support. Mumei should also make a significant jump as she says goodbye next month.
Closing remarks
This analysis could not be done without the help of Hololyzer.net they record data for every stream done by a Hololive talent and has been a crucial resource for collecting Hololive data along with Social Blade.
Please feel free to give me any feedback either in the comments below or you can find me on twitter @TimPMInsights where I post regular insights, statistics and just my general thoughts on video games and similar industries.
Enjoy my blogs? You can can always leave a like and subscribe (it’s free)so whenever I release something new you’ll get it straight to your email inbox. It’s much appreciated!
You can check out last Months Holo stats which is a bit more beefy with content. I didn’t have enough time to make some qualitative analysis this month but let me know if you prefer the shorter approach to this blog!
Tim Browne - Consultant and Researcher for Creatives 