How a Touhou Meme Shaped Hololive’s Biggest Merch Success

The Hololive “Friends With U” plush line, introduced in late 2022, mirrors the successful Touhou Fumos, offering fans consistent collectibles of favorite characters. This in-house merchandise boosts profits significantly for Cover Corp, establishing Hololive’s unique identity. The strategy allows for enhanced branding and creativity, contributing to its commercial success. Continue reading How a Touhou Meme Shaped Hololive’s Biggest Merch Success

Corporate Influence in Game Design: The Forgotten Age of Empires 2 Story

It’s quite a common criticism of the video game industry that corporate and other external stakeholders hold too much influence over the design team and that this culture is the result of many of the troubles in the industry. In recent years we’ve seen games pushed for early released such as Cyberpunk 2077 even though the project wasn’t ready, we’ve seen games like Overwatch 2 … Continue reading Corporate Influence in Game Design: The Forgotten Age of Empires 2 Story