March was significant for Hololive, featuring major events that boosted views by over 24 million and Super Chat revenue by 30 million JPY. Notable performers included Shion, who excelled in Super Chats following her graduation announcement, while Koyori and Suisei maintained strong standings. However, graduation announcements introduced a bittersweet tone. Continue reading Holo Stats – March 2025
Murasaki Shion’s impending graduation from Hololive marks a notable increase in departures, the fifth since August 2024. This trend reflects various personal reasons, shifting dynamics within Hololive, and the rise of indie VTubers. Despite the emotional impact, graduations allow talents to transition positively, while new generations and affiliations offer a fresh direction for the agency. Continue reading Let’s talk about Graduation
The Hololive “Friends With U” plush line, introduced in late 2022, mirrors the successful Touhou Fumos, offering fans consistent collectibles of favorite characters. This in-house merchandise boosts profits significantly for Cover Corp, establishing Hololive’s unique identity. The strategy allows for enhanced branding and creativity, contributing to its commercial success. Continue reading How a Touhou Meme Shaped Hololive’s Biggest Merch Success
Tim introduces Holo Stats, a blog dedicated to analyzing Hololive’s performance metrics and the VTubing landscape. He employs a data-driven approach to explore Super Chat revenue and total views, emphasizing the importance of various engagement factors. The blog aims to celebrate diverse talents and foster community feedback for future posts. Continue reading Holo Stats – February 2025
Tim Browne - Consultant and Researcher for Creatives 