Gawr Gura Graduation Announcement – FAQs and Reflections

On March 19th, I wrote a piece on graduation following Murasaki Shion’s announcement. Since then, two more graduations have been confirmed: Nanashi Mumei and now Gawr Gura from Hololive English.

Rather than repeat the same sentiments from that article, I’ve decided to keep this short and frame it as a FAQ-style reflection, offering some clarity based on what we currently know. Continue reading Gawr Gura Graduation Announcement – FAQs and Reflections

Let’s talk about Graduation

Murasaki Shion’s impending graduation from Hololive marks a notable increase in departures, the fifth since August 2024. This trend reflects various personal reasons, shifting dynamics within Hololive, and the rise of indie VTubers. Despite the emotional impact, graduations allow talents to transition positively, while new generations and affiliations offer a fresh direction for the agency. Continue reading Let’s talk about Graduation

How a Touhou Meme Shaped Hololive’s Biggest Merch Success

The Hololive “Friends With U” plush line, introduced in late 2022, mirrors the successful Touhou Fumos, offering fans consistent collectibles of favorite characters. This in-house merchandise boosts profits significantly for Cover Corp, establishing Hololive’s unique identity. The strategy allows for enhanced branding and creativity, contributing to its commercial success. Continue reading How a Touhou Meme Shaped Hololive’s Biggest Merch Success