Saying Goodbye to Gawr Gura – The Face of a Generation

On May 1st, 2025, Gawr Gura will graduate from Hololive, words that have shaken not only the Hololive community, but the wider VTubing world as well.

Since her debut in September 2020, Gura has been the face of VTubing, a symbol of its explosive global rise and mainstream recognition. But now, the time has come for her to leave this chapter behind and, as she herself might put it, return to the ocean. Continue reading Saying Goodbye to Gawr Gura – The Face of a Generation

How a Touhou Meme Shaped Hololive’s Biggest Merch Success

The Hololive “Friends With U” plush line, introduced in late 2022, mirrors the successful Touhou Fumos, offering fans consistent collectibles of favorite characters. This in-house merchandise boosts profits significantly for Cover Corp, establishing Hololive’s unique identity. The strategy allows for enhanced branding and creativity, contributing to its commercial success. Continue reading How a Touhou Meme Shaped Hololive’s Biggest Merch Success