An Introduction to E³ Part 1: EMPOWER

Modern entertainment has a problem.

Demand is exploding, but production cannot keep up.

Games take longer to make. Updates are expected faster. Communities move on quicker. Meanwhile, the biggest IP holders are no longer competing against one game or one show, they are competing against entire ecosystems.

If you want an IP to survive long-term, you need more than output. You need momentum. And the most scalable form of momentum is not produced internally.

It is created by the community. Continue reading An Introduction to E³ Part 1: EMPOWER

Stop Replacing Creatives with AI. You’re Killing the Industry You Profit From.

The rise of AI was always going to bring fear over its potential to replace jobs ,but few expected creatives to be first on the menu. Yet here we are. Companies like Activision have openly admitted to using AI-generated content, chasing cheaper alternatives without realising that any money saved is dwarfed by the long-term damage being done to the industry. Continue reading Stop Replacing Creatives with AI. You’re Killing the Industry You Profit From.