We do not live in a one-screen world anymore.
There was a time when content had to serve everyone at once. One television. One living room. One shared experience. If something was broadcast, it was broadcast to a household, not an individual.
That world is gone.
Now everyone has their own screen. Their own feed. Their own algorithm. Their own schedule.
And that changes how IP has to function. Continue reading An Introduction to E³ Part 2: ENGAGE
Modern entertainment has a problem.
Demand is exploding, but production cannot keep up.
Games take longer to make. Updates are expected faster. Communities move on quicker. Meanwhile, the biggest IP holders are no longer competing against one game or one show, they are competing against entire ecosystems.
If you want an IP to survive long-term, you need more than output. You need momentum. And the most scalable form of momentum is not produced internally.
It is created by the community. Continue reading An Introduction to E³ Part 1: EMPOWER
Netflix expects to spend $18 billion on content in 2025, while Disney spent around $27 billion across all content in 2023, yet Netflix still maintains its streaming market leadership. Why? Continue reading How Netflix stays ahead| An introduction to G.S.M
Tim Browne - Consultant and Researcher for Creatives 