The Hololive “Friends With U” plush line, introduced in late 2022, mirrors the successful Touhou Fumos, offering fans consistent collectibles of favorite characters. This in-house merchandise boosts profits significantly for Cover Corp, establishing Hololive’s unique identity. The strategy allows for enhanced branding and creativity, contributing to its commercial success. Continue reading How a Touhou Meme Shaped Hololive’s Biggest Merch Success