We do not live in a one-screen world anymore.
There was a time when content had to serve everyone at once. One television. One living room. One shared experience. If something was broadcast, it was broadcast to a household, not an individual.
That world is gone.
Now everyone has their own screen. Their own feed. Their own algorithm. Their own schedule.
And that changes how IP has to function. Continue reading An Introduction to E³ Part 2: ENGAGE
Modern entertainment has a problem.
Demand is exploding, but production cannot keep up.
Games take longer to make. Updates are expected faster. Communities move on quicker. Meanwhile, the biggest IP holders are no longer competing against one game or one show, they are competing against entire ecosystems.
If you want an IP to survive long-term, you need more than output. You need momentum. And the most scalable form of momentum is not produced internally.
It is created by the community. Continue reading An Introduction to E³ Part 1: EMPOWER
Netflix expects to spend $18 billion on content in 2025, while Disney spent around $27 billion across all content in 2023, yet Netflix still maintains its streaming market leadership. Why? Continue reading How Netflix stays ahead| An introduction to G.S.M
The rise of AI was always going to bring fear over its potential to replace jobs ,but few expected creatives to be first on the menu. Yet here we are. Companies like Activision have openly admitted to using AI-generated content, chasing cheaper alternatives without realising that any money saved is dwarfed by the long-term damage being done to the industry. Continue reading Stop Replacing Creatives with AI. You’re Killing the Industry You Profit From.
If you’ve ever played a game that looked great on paper but just didn’t hit right, you’re not alone. Behind the scenes, game development teams use project management tools to plan and deliver games. One of the oldest and most common is the Iron Triangle a model that balances Time, Cost, and Scope (or sometimes Quality, depending on who you ask). Continue reading Why the “Iron Triangle” Doesn’t Work for Video Games
Tim Browne - Consultant and Researcher for Creatives 