In VTubing, the character is the product.
The avatar, the personality, and the brand identity form the core value of the entire ecosystem. Merchandising, collaborations, sponsorships, and licensing all rely on the stability of that IP.
If the company cannot reliably control or retain that IP, the entire business model becomes fragile. Continue reading The VTuber Contingency Problem – Part 1: The Value of IP
2025 was one of the most important periods in VTubing’s history not because of any single breakout star or controversy, but because it forced the industry to confront uncomfortable structural truths. Community sentiment, particularly on platforms like X, has increasingly framed VTubing as a space where corporations are losing relevance and indies are “winning.” That narrative is loud, emotionally charged, and largely misleading. Continue reading VTubing in 2026: From Live IPs to Industry Consolidation
Meet Miyra Mirage, a snow leopard Vtuber based in Australia. Miyra began her Vtubing journey in mid-2025 but recently experienced an incredible surge in growth between September and November, jumping from just 100 subscribers on YouTube to over 20,000, while also gaining nearly 2,000 new followers on Twitch during the same period. Continue reading How I 200x’d a Vtuber’s Youtube in two months
On the weekend of the 6th, I travelled to Birmingham for the second edition of Vexpo, not just as a developing voice in the industry, but also as a fan. This was my first time attending and given how hard it’s been to find VTubing content or communities at other UK conventions, I wasn’t sure what to expect. Since returning from Japan, I hadn’t actually met any other VTubing fans in person. That’s why I was genuinely surprised and a little overwhelmed by the sheer turnout, with fans travelling from across the world to celebrate their favourite VTubers. The excitement started even before the con itself: on Friday night I met up with a group of fans, and although we didn’t have concert tickets, we crammed into a hotel room to watch it together. I ended up on the bathroom floor, but I wouldn’t have traded that moment for anything. Continue reading Vexpo 2025 – The current state of the Vtuber industry
Tim Browne - Consultant and Researcher for Creatives 