We do not live in a one-screen world anymore.

There was a time when content had to serve everyone at once. One television. One living room. One shared experience. If something was broadcast, it was broadcast to a household, not an individual.

That world is gone.

Now everyone has their own screen. Their own feed. Their own algorithm. Their own schedule.

And that changes how IP has to function. Continue reading An Introduction to E³ Part 2: ENGAGE