Creative industries have a strange habit of ignoring the conditions required to produce creativity.
Teams are rushed.
Budgets are misallocated.
Projects scale beyond their justification.
Then when the result fails, the conclusion is that the idea didn’t work.
More often, the environment failed the project.
This is where the third pillar of E³ comes in: Enable. Continue reading An Introduction to E³ Part 3: ENABLE
We do not live in a one-screen world anymore.
There was a time when content had to serve everyone at once. One television. One living room. One shared experience. If something was broadcast, it was broadcast to a household, not an individual.
That world is gone.
Now everyone has their own screen. Their own feed. Their own algorithm. Their own schedule.
And that changes how IP has to function. Continue reading An Introduction to E³ Part 2: ENGAGE
Meet Miyra Mirage, a snow leopard Vtuber based in Australia. Miyra began her Vtubing journey in mid-2025 but recently experienced an incredible surge in growth between September and November, jumping from just 100 subscribers on YouTube to over 20,000, while also gaining nearly 2,000 new followers on Twitch during the same period. Continue reading How I 200x’d a Vtuber’s Youtube in two months
Tim Browne - Consultant and Researcher for Creatives 