We do not live in a one-screen world anymore.
There was a time when content had to serve everyone at once. One television. One living room. One shared experience. If something was broadcast, it was broadcast to a household, not an individual.
That world is gone.
Now everyone has their own screen. Their own feed. Their own algorithm. Their own schedule.
And that changes how IP has to function. Continue reading An Introduction to E³ Part 2: ENGAGE
Meet Miyra Mirage, a snow leopard Vtuber based in Australia. Miyra began her Vtubing journey in mid-2025 but recently experienced an incredible surge in growth between September and November, jumping from just 100 subscribers on YouTube to over 20,000, while also gaining nearly 2,000 new followers on Twitch during the same period. Continue reading How I 200x’d a Vtuber’s Youtube in two months
The Hololive “Friends With U” plush line, introduced in late 2022, mirrors the successful Touhou Fumos, offering fans consistent collectibles of favorite characters. This in-house merchandise boosts profits significantly for Cover Corp, establishing Hololive’s unique identity. The strategy allows for enhanced branding and creativity, contributing to its commercial success. Continue reading How a Touhou Meme Shaped Hololive’s Biggest Merch Success
Tim Browne - Consultant and Researcher for Creatives 