Highguard launched yesterday to an overwhelmingly negative reception. What makes this interesting is not that the game is fundamentally broken or unplayable, but that it appears to be a victim of expectation, positioning, and timing rather than design alone. Continue reading HighGuard and the Cost of Misframed Hype
After the somewhat controversial streamer awards earlier in the week, The Game Awards delivered few surprises as Expedition 33 dominated the night and claimed a record nine awards. Even so, the ceremony was not without its own share of debate, alongside several announcements that ranged from exciting to fairly routine for the video game industry. In this article we will break down this year’s show and consider whether The Game Awards remains a positive force for the medium or whether it is beginning to feel like it is chasing the prestige of the Oscars. Continue reading The Game Awards: Gaming’s biggest show and its growing identity crisis
I remember cold Saturday nights when I’d have to sit through Strictly Come Dancing because my mum wanted to watch it, and then she’d have to sit through Doctor Who because I wanted to watch that.
That kind of dynamic now feels almost foreign to those growing up today, and that’s really because the way we consume content has changed. Continue reading The death of the ‘family show’
The rise of AI was always going to bring fear over its potential to replace jobs ,but few expected creatives to be first on the menu. Yet here we are. Companies like Activision have openly admitted to using AI-generated content, chasing cheaper alternatives without realising that any money saved is dwarfed by the long-term damage being done to the industry. Continue reading Stop Replacing Creatives with AI. You’re Killing the Industry You Profit From.
Tim Browne - Consultant and Researcher for Creatives 