VTubing in 2026: From Live IPs to Industry Consolidation

2025 was one of the most important periods in VTubing’s history not because of any single breakout star or controversy, but because it forced the industry to confront uncomfortable structural truths. Community sentiment, particularly on platforms like X, has increasingly framed VTubing as a space where corporations are losing relevance and indies are “winning.” That narrative is loud, emotionally charged, and largely misleading. Continue reading VTubing in 2026: From Live IPs to Industry Consolidation

The Game Awards: Gaming’s biggest show and its growing identity crisis

After the somewhat controversial streamer awards earlier in the week, The Game Awards delivered few surprises as Expedition 33 dominated the night and claimed a record nine awards. Even so, the ceremony was not without its own share of debate, alongside several announcements that ranged from exciting to fairly routine for the video game industry. In this article we will break down this year’s show and consider whether The Game Awards remains a positive force for the medium or whether it is beginning to feel like it is chasing the prestige of the Oscars. Continue reading The Game Awards: Gaming’s biggest show and its growing identity crisis

How I 200x’d a Vtuber’s Youtube in two months

Meet Miyra Mirage, a snow leopard Vtuber based in Australia. Miyra began her Vtubing journey in mid-2025 but recently experienced an incredible surge in growth between September and November, jumping from just 100 subscribers on YouTube to over 20,000, while also gaining nearly 2,000 new followers on Twitch during the same period. Continue reading How I 200x’d a Vtuber’s Youtube in two months

Vexpo 2025 – The current state of the Vtuber industry

On the weekend of the 6th, I travelled to Birmingham for the second edition of Vexpo, not just as a developing voice in the industry, but also as a fan. This was my first time attending and given how hard it’s been to find VTubing content or communities at other UK conventions, I wasn’t sure what to expect. Since returning from Japan, I hadn’t actually met any other VTubing fans in person. That’s why I was genuinely surprised and a little overwhelmed by the sheer turnout, with fans travelling from across the world to celebrate their favourite VTubers. The excitement started even before the con itself: on Friday night I met up with a group of fans, and although we didn’t have concert tickets, we crammed into a hotel room to watch it together. I ended up on the bathroom floor, but I wouldn’t have traded that moment for anything. Continue reading Vexpo 2025 – The current state of the Vtuber industry

Stop Replacing Creatives with AI. You’re Killing the Industry You Profit From.

The rise of AI was always going to bring fear over its potential to replace jobs ,but few expected creatives to be first on the menu. Yet here we are. Companies like Activision have openly admitted to using AI-generated content, chasing cheaper alternatives without realising that any money saved is dwarfed by the long-term damage being done to the industry. Continue reading Stop Replacing Creatives with AI. You’re Killing the Industry You Profit From.

[Video] Looking back at Bocchi the Rock Season 1 (Review) | Graded

Feel free to check out my latest review! Graded is a new series I’m starting where I take a piece of media and give it a grade from A* to F with A* being a masterful piece of media and F being a failing piece, I’m hoping to develop a strong a consistent formula to these reviews. Join the conversation Please feel free to give … Continue reading [Video] Looking back at Bocchi the Rock Season 1 (Review) | Graded

The Collapse of VShojo

It’s hard for anyone in the VTubing world to miss the recent collapse of VShojo, arguably the biggest story in the industry’s history. In the span of a single day, an entire agency was effectively wiped out, a fallout so severe it eclipsed even the damage caused by Selen Tatsuki’s termination from Nijisanji.
Of course, this didn’t happen overnight. The cracks have been showing for some time. Allegations have surfaced that prominent talents like Kson and Henya hadn’t been paid in nearly a year, and the company reportedly failed to deliver a promised $500,000 donation to Ironmouse’s iron deficiency charity.
So how did one of the most promising VTuber agencies end up imploding so dramatically? Continue reading The Collapse of VShojo