We do not live in a one-screen world anymore.
There was a time when content had to serve everyone at once. One television. One living room. One shared experience. If something was broadcast, it was broadcast to a household, not an individual.
That world is gone.
Now everyone has their own screen. Their own feed. Their own algorithm. Their own schedule.
And that changes how IP has to function. Continue reading An Introduction to E³ Part 2: ENGAGE
Modern entertainment has a problem.
Demand is exploding, but production cannot keep up.
Games take longer to make. Updates are expected faster. Communities move on quicker. Meanwhile, the biggest IP holders are no longer competing against one game or one show, they are competing against entire ecosystems.
If you want an IP to survive long-term, you need more than output. You need momentum. And the most scalable form of momentum is not produced internally.
It is created by the community. Continue reading An Introduction to E³ Part 1: EMPOWER
Highguard launched yesterday to an overwhelmingly negative reception. What makes this interesting is not that the game is fundamentally broken or unplayable, but that it appears to be a victim of expectation, positioning, and timing rather than design alone. Continue reading HighGuard and the Cost of Misframed Hype
User-generated content (UGC) is often framed as a nice-to-have or a community perk in gaming. But the story of Age of Empires II shows that UGC can be a de facto market test, incubator of talent, and essential signal of long-term value even convincing a major publisher to revive a dormant franchise. Continue reading How User-Generated Content Validated Age of Empires II, And Why UGC Is the Future of Gaming
2025 was one of the most important periods in VTubing’s history not because of any single breakout star or controversy, but because it forced the industry to confront uncomfortable structural truths. Community sentiment, particularly on platforms like X, has increasingly framed VTubing as a space where corporations are losing relevance and indies are “winning.” That narrative is loud, emotionally charged, and largely misleading. Continue reading VTubing in 2026: From Live IPs to Industry Consolidation
After the somewhat controversial streamer awards earlier in the week, The Game Awards delivered few surprises as Expedition 33 dominated the night and claimed a record nine awards. Even so, the ceremony was not without its own share of debate, alongside several announcements that ranged from exciting to fairly routine for the video game industry. In this article we will break down this year’s show and consider whether The Game Awards remains a positive force for the medium or whether it is beginning to feel like it is chasing the prestige of the Oscars. Continue reading The Game Awards: Gaming’s biggest show and its growing identity crisis
Meet Miyra Mirage, a snow leopard Vtuber based in Australia. Miyra began her Vtubing journey in mid-2025 but recently experienced an incredible surge in growth between September and November, jumping from just 100 subscribers on YouTube to over 20,000, while also gaining nearly 2,000 new followers on Twitch during the same period. Continue reading How I 200x’d a Vtuber’s Youtube in two months
This was supposed to be the magnum opus for Sports Interactive; the moment Football Manager finally took a huge step forward as the definitive sports management simulation. Instead, it’s turned into the studio’s most damaging PR disaster in its 30-year history. Continue reading FM26 One step forward, a dozen steps back
I remember cold Saturday nights when I’d have to sit through Strictly Come Dancing because my mum wanted to watch it, and then she’d have to sit through Doctor Who because I wanted to watch that.
That kind of dynamic now feels almost foreign to those growing up today, and that’s really because the way we consume content has changed. Continue reading The death of the ‘family show’
Netflix expects to spend $18 billion on content in 2025, while Disney spent around $27 billion across all content in 2023, yet Netflix still maintains its streaming market leadership. Why? Continue reading How Netflix stays ahead| An introduction to G.S.M
Tim Browne - Consultant and Researcher for Creatives 